Dr Romanelli Pharmacy

FREE advance tickets to SoBe FYF Fan Fest featuring The Rapture, available ONLY at the SoBe Squamata truck, this week. (Follow @SoBeSquamata)

The third in a series of exclusive free SoBe Squamata summer parties will be held in association with FYF Fest on Sunday, September 5th at a secret East Side location, which will be revealed on Saturday 4th. The party will be headlined by The Rapture and will also feature Big Freedia and Davila 666.

SoBe Squamata is curated by DRx Romanelli and commissions artist collaborations from renowned artists like Eric Elms, Craig Redman, Huf and Dita Eyewear.

The latest collaboration—“Made You Looks” sunglasses, by SoBe x DRx Romanelli x Dita—will be available in an exclusive new colorway inspired by Black and Blueberry SoBe Lifewater, and will drop at the 9/5 event.

To get a free ticket for this very special party, show up at the SoBe Squamata truck and put your name on the list or send an email with your full name to sobesquamata@gmail.com.

To follow the progress of the truck (where you can get a ticket and a pair of glasses) follow the program’s Twitter feed: @SoBeSquamata.

No tickets will be available at the door.

Today we launched the 3rd collab product for the Sobe Squamata summer initiative.  A quick fix impulse sunglasses brand called MADE YOU LOOKS . I created these with my buddy Ian “Steady Rock” Edelman and my good friends over at Dita  . Must say the blister packaging came out real nice ! We flipped 3 colorways all inspired by Sobe flavors. Check out the site MADEYOULOOKS for more details and follow the Sobe Squamata Twitter feed to see where the truck will be to get your free shades  .  Stay tuned for more updates in the coming weeks.

This fall I will be opening The Dr Romanelli Prescription Shoppe in London . The Shoppe will be connected to and aligned with James Brown’s HOSTEM boutique on RedChurch Street . The Shoppe will play host to my DRx line as well as a number of other collaborations that have been in developmen for quite sometime.  The first two drops releasing as a teaser this summer at HOSTEM will be the continuation of DRx’s Standard Issue with The Real McCoys and an upcoming Dr Romanelli line with Anachronorm. Lots of other projects in the works. Stay tuned to my blog and the HOSTEM website for updates in the coming weeks.