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HAPPY LABOR DAY // Dr Romanelli USA All Star Cups

Monday, September 6th, 2010

Here is a look at the Dr Romanelli USA All Star Cup release via  Crooked Tongues. The shoes drop this week exclusively in London . Stay tuned for a few complimentary project visuals to follow in the coming days . DRx

!!!!SOBE FYF FANFEST FIESTA SEPT 5th 2010!!!!

Tuesday, August 31st, 2010

FREE advance tickets to SoBe FYF Fan Fest featuring The Rapture, available ONLY at the SoBe Squamata truck, this week. (Follow @SoBeSquamata)

The third in a series of exclusive free SoBe Squamata summer parties will be held in association with FYF Fest on Sunday, September 5th at a secret East Side location, which will be revealed on Saturday 4th. The party will be headlined by The Rapture and will also feature Big Freedia and Davila 666.

SoBe Squamata is curated by DRx Romanelli and commissions artist collaborations from renowned artists like Eric Elms, Craig Redman, Huf and Dita Eyewear.

The latest collaboration—“Made You Looks” sunglasses, by SoBe x DRx Romanelli x Dita—will be available in an exclusive new colorway inspired by Black and Blueberry SoBe Lifewater, and will drop at the 9/5 event.

To get a free ticket for this very special party, show up at the SoBe Squamata truck and put your name on the list or send an email with your full name to sobesquamata@gmail.com.

To follow the progress of the truck (where you can get a ticket and a pair of glasses) follow the program’s Twitter feed: @SoBeSquamata.

No tickets will be available at the door.

….DRx ANACHRONORM F/W 2010 COLLECTION….

Wednesday, August 25th, 2010

Anachronorm is one of my favorite brands, has been for many years now . A  little Japanese company that does workwear really well. The great thing about Tomoki Tanushi is his distinctive style, a relaxed Americana approach, very casual , almost hippiesque. At the same time, it’s incredibly authentic workwear to the bone screaming pure quality and craftsmanship.

The collection I did with them is in two parts. The first is a easy to digest cut-and-sew collection.  We honed in on a small capsule collection of  traditional Anachronorm garments accented with Dr. Romanelli branding.
The second phase developed when Anachronorm sent me their premium vintage items from past seasons. I sat for two-and-half months with them, getting in touch with them so-to-speak, then deconstructed them to bring them back as a collection of bomber jackets and tote bags. They’re about 85 percent vintage Anachronorm and 15 percent new material, but they take on an entirely new life. I’m really pleased with this collection, especially the second phase of which I will release one jacket at time type of thing via my blog in coming weeks . The collections will be exclusively available at The Prescription Shoppe at Hostem in London and Anachronorm’s boutique in Japan .


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